Date: 10/05/2022

The importance of a website for your Countertop Business

What do you do when you need to buy a new product? Especially one that you don’t know much about, and it’s your first time buying it.

We are in 2022. Most people today would answer this question by saying they search for any product or service online.

Of course, there are different reasons for people to choose one brand, company, or store to buy from. But it’s very unlikely that they’re going to buy from a company that is not found online these days.

If consumers don’t know you or the services you provide, how can they connect with you?

A company’s online presence, no matter the industry, has a great impact on its success. It wouldn’t be different with countertop fabrication businesses. Unfortunately, some Fabricators still don’t realize that most of their customers will visit their website before making a purchase.

Having an online presence is the first thing to developing a good marketing strategy nowadays.

Here are the main reasons why it’s important for your Countertop Business to have a website:

       • Visibility and Portfolio

A website works as your online store, or showroom at a minimal cost. Besides, when you are online, there are no physical boundaries regarding visibility and reach. Users from any part of the world can access the website.

This is a great opportunity to not limit your website to just selling products or providing services. Make your website your portfolio. You should use the visibility of the platform to show how well you’re doing in the business.

Countertop Fabricators may have pictures of their beautiful countertops installed in their customers’ houses, and videos of the whole process from fabrication to installation. Showcase the beauty and details of your slabs and other products you might have. You can even ask your clients to share their feedback and add it to the portfolio.

Such portfolios help build the trust of people in your business.

       • Credibility and Brand

Those who are not seen are not remembered. Without a website, people may question your legitimacy as a business.

Having a website is an opportunity to set you apart from other countertop fabricators that offer the same services as you, make a great first impression, give people comfort that you’re a reliable business, and strongly establish your brand.

In order to do so, your website should look good and clearly communicate quality information to your consumers. This way, people will quickly know who you are, what you represent, and what you stand for.

Be careful with the opposite. A poorly designed website may have the opposite effect, and make you lose credibility in front of potential customers.

       • Leads

We know that websites have a cost, but if used correctly, they have a positive Return on Investment. With the right strategies, your website can be easily found in the results of online research about Countertop Fabrication Businesses.

Once people find you online, become interested in your product or service, and want to know more, they should be informed on how to contact you. This is the best and most effective way to generate leads with a high chance of a conversion.

       • Saving You Time with Good Customer Experience

If your employees spend much time answering the phone to give simple information about your company’s location or working hours, for example, they may be losing focus on the most important part of their job.

A website can reduce these types of calls and increase internal productivity. At the same time, it helps your potential clients easily find important information without needing to call, which ultimately provides a better user experience.

       • Updates And Announcements

One of the best things about a website is how simple it makes information accessible to existing clients or potential ones. And since it’s on 24/7, it's easy to post updates and announcements.

Your website may contain advertisements that update customers about the latest offers on products and services, etc.

If you have some slabs that are aging in the back of your warehouse, this is an opportunity to announce some discounts and finally sell them.

       • Digital Marketing

Marketing plays a central role in the growth of any business. If you want to boost your digital marketing to expand your leads and grow your business, you may want to drive traffic to your website.

Different types of digital marketing can make that happen. One of them is Search Engine Optimization (SEO), there is also Pay-per-click advertising (PPC), and you can always count on Social Media Marketing as well.

Learning a little bit about those strategies may help your Countertop Business marketing a lot, and make it pretty easy to spread the word about your company when people are searching for them.

Did you know that SlabWare provides your business with a customizable website at no extra cost?

Actually, anyone can build a website, but the needs of Countertop Fabricators are different. Besides, many Fabricators have a website, they are not always done very well, though.

SlabWare is focused on sales and has all the features that will make your business more professional, and help you stand out in the stone market. Among scheduling features, inventory management, and many sales tools, the website is a big differential for Countertop Fabricators.

With the customizable website SlabWare provides, you can show your customers all your slabs, and pictures of previous jobs you’ve done, with all the important information.

On SlabWare's website, you can find all the necessary information about slabs, such as photos, types of finishing, and measurements.

This way, your customers will have all the details they need to clear their doubts so they can feel more comfortable and confident, enhancing the chances of them buying from you when they visit your countertop shop.

And if you already have a website, you can keep it and link your SlabWare website to your main one, so you will still be able to display your inventory online.

Create a great customer experience with SlabWare, and increase your sales.

This feature, and all others, are available for you to use for free for 15 days of the FREE TRIAL SlabWare offers.

Sign up now and have the full SlabWare experience.